This week saw the release of Microsoft’s Xbox One and a slew of other social TV news. Will we see GetGlue on the new Xbox or will other social TV apps like Viggle, zeebox or Miso get there first? Could Xbox just go it alone and connect directly with social media services like Facebook and Twitter thereby bypassing social TV apps altogether?
When you think of companies the leverage social media, Netflix isn’t the first one to come to mind. Sure, you can connect your Facebook account and share what you’re watching but that does nothing on the discovery end of social TV.
A recent article on Insider Monkey by The Motley Fool sees a future where Netflix buys GetGlue and finally gets social.
GetGlue, a specialized social network for TV and movie watchers…aims to provide members with intelligence about the most relevant trends and topics in their fields of expertise, GetGlue offers a customizable view of the entire televised zeitgeist.
For example, GetGlue keeps track of shows that are “trending” at certain times. Think of it as a looking glass into ratings but with the added benefit of including on-demand content. Sunday night, Arrested Development ranked sixth despite being available only on-demand. The Bluths even outdueled the formidable Starks and Lannisters of HBO’s Game of Thrones.
Importantly, GetGlue shouldn’t be too expensive to acquire. Last November, competitor Viggle successfully bid $85 million for the start-up, only to see the founders pull out of the deal in January. Fortunate, since Netflix would be the better partner — and with $325 million more cash than debt and a smoking-hot stock price, also able to pay a little more.
Read more at Insider Monkey.
That’s a lot of cabbage and it would give GetGlue a lot of clout with its customers (advertisers) since many of them release their movies and shows on Netflix.
Do you think GetGlue should merge with Netflix?
It’s always interesting to track how many stickers are earned for GetGlue topics versus the total activity.
Total activity on GetGlue includes check-ins, comments, likes, and favorites but it doesn’t always reflect which topic awarded the most stickers.
Last week, Doctor Who topped the TV charts with the most activity but, surpisingly, YouTube’s Comedy Week Coming Soon sticker was earned by more users (55%) according to statistics provided by Achivy.
You can read Mert’s comments on the stickers earned by clicking on the infographic above.
We still don’t know The Doctor’s name but we do know that a lot of people are interested in knowing.
Last week, Doctor Who amassed nearly 200,000 combined check-ins and other activity thanks to the countdown stickers that were available on GetGlue. This was enough to put it past Game of Thrones which generally has no problem surpassing the 100K mark every week. With the season finale of Doctor Who in the books, Whovians can look forward to the return of The Doctor in November and ,presumably, more stickers.
The Office topped the broadcast list with 88,210 check-ins and other activities followed by Supernatural. Broadcast TV shows dominated the top 10 last week capturing 8 of the 10 overall spots.
This week we’ll see a rash of check-ins for Arrested Development but how will GetGlue categorize them? Will they consider it a scripted cable show? If so, there’s a chance it will top the chart next week and keep Game of Thrones in the #2 spot.
Top 10 Primetime Scripted TV Shows Overall
1. Doctor Who
2. Game of Thrones
3. The Office
5. Vampire Diaries
6. The Big Bang Theory
7. New Girl
9. Grey’s Anatomy
Do you think Arrested Development should be included in the GetGlue top 10 list?
“YouTube is tapping influencers and comedy lovers on the second screen by partnering with GetGlue to promote their first-ever YouTube Comedy Week through comedy fans. The campaign utilizes GetGlue’s new advertising products which include sponsored check-ins, promoted entries and premium takeovers. This is our first sponsored takeover campaign and we are thrilled to be working with YouTube to promote the launch of Comedy Week!” Read more at the GetGlue blog…