The Stickercast

When you think of companies the leverage social media, Netflix isn’t the first one to come to mind. Sure, you can connect your Facebook account and share what you’re watching but that does nothing on the discovery end of social TV.

A recent article on Insider Monkey by The Motley Fool sees a future where Netflix buys GetGlue and finally gets social.

GetGlue, a specialized social network for TV and movie watchers…aims to provide members with intelligence about the most relevant trends and topics in their fields of expertise, GetGlue offers a customizable view of the entire televised zeitgeist.

For example, GetGlue keeps track of shows that are “trending” at certain times. Think of it as a looking glass into ratings but with the added benefit of including on-demand content. Sunday night, Arrested Development ranked sixth despite being available only on-demand. The Bluths even outdueled the formidable Starks and Lannisters of HBO’s Game of Thrones.

Importantly, GetGlue shouldn’t be too expensive to acquire. Last November, competitor Viggle successfully bid $85 million for the start-up, only to see the founders pull out of the deal in January. Fortunate, since Netflix would be the better partner — and with $325 million more cash than debt and a smoking-hot stock price, also able to pay a little more.

Read more at Insider Monkey.

That’s a lot of cabbage and it would give GetGlue a lot of clout with its customers (advertisers) since many of them release their movies and shows on Netflix.

Do you think GetGlue should merge with Netflix?